Citibanamex
Research ·PRODUCT DESIGNER
Intro
Karla Gómez
UX Designer
Design Thinking
Double Diamond
Abril. de 2020 – Junio. de 2020
Research
Proposal
Mobile
Desktop
Design a dashboard for the credit product in Bancanet.
Know the business rules for the credit project, interviews with users to see behavior with this product.
- • How much is my balance?
- • How much have I already paid?
- • Approved credits
- • Informational Topics
- • Payment Dates
- • My financial situation
- • Credit status
- • Amortization tables
The user does not find information about his credits easily.
The research was carried out with activities to learn about the product and see its implications within Bancanet.
- • Mortgage credit
- • Nomina credit
- • Flexible credit
An activity was done with Miro to see business rules and how the products behaved with the customers.
Analysis
- Discovery UX
- - Improvements in the way information is provided to the user.
- - Give more prominence to dates and payments to be made Have detailed information for the user.
- - The graphic solves doubts
- Discovery UI
- - A graph that gives you a timeline that tells you how much you can redeploy
- - To be able to have clear hard data
- - Add a component or a graph that helps to solve these problems Find a way to expose or visualize
Conclusions
- - After researching the project, many insights were gained for the design of the credits section. It was necessary to have an understanding of the business and the implications of the project.
- - Flows were designed for each use case of the tool, which helped to have a correct design structure.
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