Forward
Platform
2.0
WEB ·UX DESIGN
Intro
Alejandro Ramírez Meléndez
Design Thinker
Karla Gómez
UX Designer
Research
ago. de 2017 – ago. de 2018
Design Thinking
Platform redesign to improve user experience and interaction.
Platform redesign to improve user experience and interaction.
Atmosphere full of synergy
Learn together
Identify problems
Innovative proposal
Process
At the beginning of the project it was very difficult not to have the support of the team. We had to break paradigms and work. New tools were implemented for the design, use of wireframes and Mockups.
Interviews were conducted with businesses and users of the platform to gain knowledge of pain on the website. The objectives to be met with the redesign were identified.
Using the platform (HotJar) Analysis of results where the Hotjar tool was implemented Customer JourneyMap (Scenarios) Tests were made with the cardsorting and tree testing tools
Forward 3.5 usability assessment (Nielsen heuristics)
A complete analysis was done with these tools.
UserResearch
Scenarios
Definition of archetypes (People)
Quiz
Political Context
Social context
Technological Context
Economic context
Opportunities
Advantage
Disadvantages
Threats
Ideas were developed with the support of the team and the different changes in the platform were observed.
It had many changes due to the type of users that the platform had.
-Definition of problem
-Solution
-User Engagement
-Mind Map
A summary of what was found was made and work was done to put together the project proposal.
