B.A. in Advertising & Media
Design advertising campaigns that capture the consumer's attention and apply communication strategies across products and services.
Experience
01 — Education
My Education
Foundations in advertising, media and multimedia design.
Multimedia Design
Build multimedia applications with multiple levels of interactivity, combining visual, auditory and technological aspects.
02 — Career
Work Experience
9+ years of product design across banking, fintech and e-commerce.
B
Present
Bankaool
Jul 2025 – Present
DesignOps Lead
Bankaool
Built the bank's UX process, documentation and design culture.
G
Consultancy
Globant
Mar 2020 – Apr 2025
Product Designer
Citibanamex
API-driven flows and the mobile payroll-benefits section, end to end.
UX Research
Laureate
Student-app flows, research and documentation for UVM & UNITEC.
Product Designer
Lending Club
Investment flows co-created with business stakeholders.
Product Designer
Tigo Money
Wallet (CORE) flows and the Tigo Wallet design system, multi-country.
UX Research
Augoor
Research and design for developer tools and AI products.
Product Designer
Rappi
Soy Rappi (Shopper & RT) flows, plus Cargo landing and CMS.
UX Research
Citibanamex
User research and early product testing for the bank.
L
Liverpool
Sep 2018 – Mar 2020
UX / UI Consultant
Liverpool
Prototypes and Liverpool's design system (type & symbols).
F
Forward
Apr 2017 – Aug 2018
UX / UI Designer · Front End Jr.
Forward
New platform modules with a usability and accessibility focus.
I
Independent
Sep 2016 – Apr 2017
Motion Graphic (Trainee)
Independent study
First steps in design and motion graphics.
