Karla Gómez 👋
A Passionate Product Designer 🖥️ & UX Research having 8 years of Experiences over 4+ Country Worldwide.
Galerias
APP Product Designer
Intro
Participants
Karla Gómez
UX Designer
Diego Trejo
UI Designer
Thalia Baez
Coordinadora Digital
Enrique Espinoza
Full stack
Methodology
Design Thinking
Duration
sept. de 2018 – dic. de 2018
Skills
Research
Proposal
Channels
Mobile
Desktop
App
Tools
Goal
Redesign the Galleries App to improve user experience and interaction, improve experiences within a shopping center.
Approach
Our goal is to change a person's experience inside a shopping center
1. Understand
Business interviews were held to understand the project, as well as its history and where it wanted to go.
Products
Service
Commerce
Activities
Location
2. Observe
Our first actions was to visit the shopping center. Do interviews with customers and mall workers to see opportunities. A cotumer journey of a user was made in a shopping center.
3. Analysis
Each of the user's needs was reviewed with the information obtained from interviews, history, and the costumer journey. Sessions were set up to understand how galleries were structured.
4. Ideate
Workshops were held to give innovative ideas aligned with the technology we have.
The ideas were categorized into 4 types of ideas that helped the user to improve their experience within the shopping center. From solutions to the problem and as experiences.
