Karla Gómez 👋
A Passionate Product Designer 🖥️ & UX Research having 8 years of Experiences over 4+ Country Worldwide.
Tigo Money
App Product Designer
Intro
Participants
Karla Gómez
UX Designer
Dialy Jasso
UI Designer
Methodology
Design Thinking
Double Diamond
Duration
Feb. de 2022 – Sept. de 2022
Skills
Research
Proposal
Channels
APP
Tools
Goal
Create an experience where the user can have an information base of the physical locations where he/she can make use of Tigo Money services.
Approach
Know the business rules for the credit project, interviews with users to see behavior with this product.
Hypothesis
- • Does the user know where to go to make use of Tigo Money services?
- • How important is it for the user to know what is offered at certain Tigo Money Points?
- • What a Tigo Money Point is?
- • Will there be duplicity of merchants/dot tigo money (data management)?
Problematic
The user can understand how to locate the Tigo Point that offers to solve his needs.
The user will have an experience in the search for a Tigo Point within the App.
Process
Research
Concept Map
An activity was done with Miro to see business rules and how the products behaved with the customers.
Userpersona
Empathy Map
Costumer Journey
Analysis
Wireframe
Design UI
Mockup V1
Conclusions
- - An initial proposal was made as an MVP with clicking on specific sections.
- - The objective idea was made with personalization and location of agents close to you.
The information contained in this page is confidential and restricted and is intended solely for the use of the person or persons to whom it is addressed, so you are hereby notified that any dissemination, distribution or copying of the same is strictly prohibited.
