Karla Gómez 👋
A passionate Product Designer & UX Researcher with 9 years of experience across 4+ countries worldwide.
Cargo by Rappi
RESPONSIVE WEB · UI Design
Intro
Participants
Karla Gómez
UI Designer
Skills
Visual Design
Responsive Design
Component Design
Developer Handoff
Tools
Duration
Sep 2020 – Oct 2020
Methodology
Atomic Design
Goal
Design a responsive B2B landing page that explained Cargo's logistics offering, service models and operational value to potential business customers.
Design approach
The page translated a complex logistics service into a progressive story: value proposition, benefits, service options, real-time visibility, operating model and registration. Atomic Design supported visual consistency and responsive reuse.
01
Responsive landing page
Responsive landing page
The desktop and mobile compositions preserve content hierarchy while adapting navigation, benefit cards, service tabs, product screenshots and calls to action for each viewport.
Outcome
The deliverable established a cohesive visual language and an implementation-ready responsive page for communicating Cargo's logistics proposition. This project is presented as a UI design contribution; no acquisition or conversion metrics are claimed.
