Karla Gómez 👋
A passionate Product Designer & UX Researcher with 9 years of experience across 4+ countries worldwide.
Liverpool E-commerce
PWA · UX/UI Design
Intro
Participants
Karla Gómez
UX / UI Designer
Methodology
Design Thinking
Atomic Design
Duration
Oct 2018 – Feb 2019
Skills
Responsive Design
Component Design
Interaction Design
Prototyping
Developer Handoff
Sections
Header
PDP
Confirmation
Channels
Multi-brand sites
Tools
Goal
Modernize key shopping journeys while creating reusable patterns that could scale across Liverpool's responsive commerce ecosystem.
Approach
I worked across multiple sections and scenarios, aligning proposals with brand guidelines, existing platform behavior and technical feasibility.
Process
Each assignment began with a review of the current experience and relevant commerce patterns. Proposals were aligned with project leads, reviewed with developers and documented through responsive scenarios and implementation-ready prototypes.
Selected contributions
◆ Header
The responsive header provided consistent access to Liverpool's departments, services and commerce channels across screen sizes.
◆ Product Detail Page
Responsive
Product information hierarchy
Detail tabs
Related-product bundles
Ratings and reviews
◆ Confirmation
The confirmation experience clarified the result of an action, its related services and the next available steps.
◆ Swogo
The bundle-shopping proposal helped customers understand and purchase complementary products as a coordinated set.
Additional initiatives
◆ Facebook
I explored social sign-in states and their implications for registration, account access and error handling.
◆ Multisitios
I supported the multi-brand experience for Pottery Barn, Pottery Barn Kids, West Elm and Williams Sonoma, maintaining shared interaction patterns while respecting each brand's visual guidelines.
◆ Prototypes
High-fidelity prototypes documented interaction details and gave developers a shared implementation reference.
Outcome
The work established responsive, reusable patterns across high-traffic commerce touchpoints and extended them to related brands. The outcome is presented through shipped references and implementation artifacts; no unsupported conversion metrics are claimed.
